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Market segmentation consists of having the overall heterogeneous market for a product and dividing it into several sub-markets or segments, each of which tends to be homogeneous in all major elements.[12] The process is executed for two principal applications: much better allocation of a agency's finite sources and to better serve the more diversif
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Positioning worries how to placement an item within the minds of individuals and advise what attributes differentiate it from your competitor's products and solutions. A company typically performs this by developing a perceptual map, which denotes comparable merchandise made in the exact same marketplace Based on how people perceive their price and
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